Privacy notice
Predictable Demand Masterclass · Last updated October 2026
This notice explains what we collect when you visit pdmasterclass.thol.org.uk and apply for the Predictable Demand Masterclass, why, and what you can do about it.
Who we are
THOL Growth Partner (“THOL”, “we”), based in the United Kingdom. Contact us about privacy at tholgrowthpartner@gmail.com.
What we collect when you apply
Your name, email address, phone number, business name, type of business, yearly revenue band (optional), how you heard about us, and which cohort you applied for.
Why: to review your application, email you about it, call you, send your seat confirmation, reminders and event details. Our lawful basis is your request to take part (steps before entering into an arrangement with you) and our legitimate interest in running the masterclass.
Cookies and ad measurement
If you press Accept on the cookie banner, we use the Meta Pixel (Facebook and Instagram) to measure how our ads perform. It records actions on this page, such as visiting, playing the video, starting the application form and applying, and links them to Meta's cookies on your device.
Accepting also turns on Google Analytics (how many people visit and where they come from) and Microsoft Clarity (anonymous recordings and heatmaps of how people use the page, so we can make it clearer). Clarity masks anything typed into the form.
If you accept and then apply, we also send Meta a confirmation that an application was made through Meta's Conversions API. It includes your email address and phone number in scrambled (hashed) form, so Meta can match it to an account without reading it, plus your IP address and browser type. We don't send your business details or revenue.
If you press Decline, none of this happens. You can still apply as normal. To change your choice, clear this site's data in your browser and the banner will appear again.
Who we share it with
| Service | What for |
|---|---|
| Google (Sheets, Gmail) | Storing applications and sending our emails |
| n8n | The automation that processes applications and sends emails |
| Meta | Ad measurement, only if you accept cookies |
| Google Analytics, Microsoft Clarity | Visitor statistics and anonymous usage recordings, only if you accept cookies |
| Cloudflare | Hosting this website, and safely holding applications if our systems are briefly unavailable |
Some of these providers may process data outside the UK, under the safeguards they provide (such as standard contractual clauses). We never sell your data.
How long we keep it
We keep applications for up to 24 months so we can invite you to future cohorts, unless you ask us to delete them sooner.
Your rights
You can ask to see, correct or delete your information, object to how we use it, or withdraw consent at any time by emailing tholgrowthpartner@gmail.com. If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office at ico.org.uk.